4 Seasons - How Frequent is Frequent?

As long time experts in the market 4 Seasons are familiar with the term frequent traveler. It seems that more and more customers of 4 Seasons refer to themselves as being frequent flyers, claiming to travel all the time to many different locations. However what is interesting about this is that the level of flying required to determine a frequent flyer differs in interpretation between customers. That is why this article in collaboration with 4 Seasons sets out to define what a frequent flyer is and to find out what exactly it is that makes them feel they are of this ilk. As we will see it is a flexible term that many like to use to describe themselves to others, sometimes as a matter of social status, others as a matter of business.

The first and most common frequent flyer is a business person. They travel to all kinds of economic hubs in order to do business on a regular basis. They are the entrepreneurs of today that 4 Seasons is used to dealing with and securing top deals on regular flights for. As part of their plan they make sure that business members can book many flights in advance and save more than usual. This allows for smoother business and a great economy for everyone. These frequent travelers fly anywhere from ten to fifteen times a year, sometimes more depending on the deal that is being made. It is not uncommon for them to have several rented homes where they stay according to things like business and family arrangement.

4 Seasons has found that the other kind of frequent flyer is quite different. They belong to the affluent upper classes that like to holiday on a regular basis, never for business but always for pleasure. These kinds of customers often book holidays with 4 Seasons in the most exotic locations that are dazzling and exclusive. The ask to go to Dubai and arrange to stay in Hilton Hotels, whilst others go to Europe for shopping excursions and fashion week events across the world. This kind of frequent traveler has a different kind of demand to the business class. They want luxury and comfort at all turns and they rely on 4 Seasons to guarantee such a thing. So far, 4 Seasons have managed to juggle both kinds of traveler very well and claim that both are happy with their services. Either way it appears that this kind of travel habit provides a better economy for all the countries involved and generally educates more people about the possibilities of travel and the cultures of the world. 4 Seasons is pleased to be part of a such a global process.